______________________________________________________________________________________ ______________________________________________________________________________________ Campaign and Marketing Objectives
Popular cider brand Bulmers, launched a national Giant Poster campaign with blowUP media to celebrate their 125 th year anniversary.
The campaign ran during the first two weeks of September and aimed to promote the brands heritage as a pioneering Great British cider.
The Giant Poster activity was supported by broader outdoor, on-line and press activity. Target Group
Planned and booked by Starcom MediaVest, the campaign targeted a young urban audience across the UK. Creative Strategy
Created by Adam and Eve, ‘In the Be

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