By Using Solutions At The Shelf™Information Dispensers, Pharmaceutical Brands That Treat Various Eye Conditions Have Gained Access To A Wide Audience
By Using Solutions At The Shelf™Information Dispensers, Pharmaceutical Brands That Treat Various Eye Conditions Have Gained Access To A Wide Audience
2 PagesOTC products for ocular allergy and dry eye are often the “first line” of therapy when symptoms arise. A major benefit of the Rx EDGE Solutions at the Shelf program is that it gives marketers the ability to target this audience of OTC users. Within a 12 week program period, the Eye Care section reaches over 108 million consumers who are seeking solutions. OBJECTIVES BACKGROUND SUMMARY PREMIUM LOCATION By using Solutions at the Shelf ™ informatio
