Diabetes Category Finds A Relevant Audience In The Aisles Of The Pharmacy
Diabetes Category Finds A Relevant Audience In The Aisles Of The Pharmacy
2 PagesOBJECTIVES BACKGROUND SUMMARY PREMIUM LOCATION Recognizing the fact that diabetic patients make countless trips to retail outlets to find all the products and information they require, two different brands in the Diabetes category (a Type 2 diabetes medication and a glucose meter) reached a relevant audience by delivering messages in the aisles of the retail pharmacy. Case Study: Diabetes Diabetes category finds a relevant audience in the aisles
