Seasonal Brands Get A Volume Boost By Generating Awareness During Known Outbreak Periods
Seasonal Brands Get A Volume Boost By Generating Awareness During Known Outbreak Periods
2 PagesOBJECTIVES BACKGROUND SUMMARY Many Rx medications treat conditions that tend to occur cyclically during the year. Brands in these types of therapeutic categories–specifically allergy, flu, cold sore, head lice, and asthma–reached a large audience and generated significant increases in prescription volume with Solutions at the Shelf ™ programs. The Solutions at the Shelf ™ programs helped the brands achieve a variety of consumer marketing object
