Buzz Radar Case Study: Buzz Radar helps CTA become data driven with actionable insights.As the world’s largest electronics event, CES accumulates millions of data points every year from its exhibitors, the visitors that clutter the showrooms and other various conversations that take place on their online platforms during the show. The Consumer Technology Association’s main challenge was turning massive amounts of data into actionable insights to be understood by a wide array of stakeholders and identifying an engaging and actionable way of communicating this information in real time. The primary goal was to use these insights to inform both planning decisions and individual needs inside the organisation. Key executive decisions fuelled by data-driven insights: 01 Challenge The ide

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