Case study: increasing seasonal revenue by over 400% with a behavioural trigger programmeCopyright © 2015 Alchemy Worx www.alchemyworx.com 2 2 CASE STUDY: JURYS INN Alchemy Worx uses a behavioural trigger program with dynamic content to increase seasonal revenue by over 400% for Jurys Inn Background Jurys Inn is a chain of hotels initially founded in Ireland but now with 28 hotels across the UK, Ireland and mainland Europe. Their focus is great value, stylish and comfortable 3-star accommodation in the most convenient city centre locations. Typically their customers take advantage of the great locations and excellent value for business trips or city breaks. They offer a range of deals, from site-wide discounts to location-specific packages sent via an email newsletter that al

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