May 2016 CASE STUDY Business Transformation in the Technology Industry The Company The company is a U.S-based globally-operating company listed on the NYSE with a market cap of approximately $2.5B and more than 10,000 employees worldwide. Its primary offerings are integrated hardware and software solutions for business. The Business Challenge and Strategic Approach The company’s traditional hardware product line was quickly becoming a commodity, with margins eroding at a fast clip. The overall tech market appetite—particularly in the enterprise space—for more “integrated” solutions was a rising trend that the company was not well-positioned to capitalize on. The company made a decisive strategic move to ramp down sole reliance on hardware, begin to exit i

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