BCG's report on digital transformation in retail highlights a 34% success rate for retailers, matching the cross-industry average. Key success factors include leadership commitment and integrated strategies, yet challenges persist in agile governance, high-caliber talent acquisition, and business-led technology adoption. Primary transformation goals focus on customer experience, market capabilities, supply chain digitization, and business model innovation. Top future priorities are e-commerce, advanced customer insights, and supply chain automation. Retailers also prioritize environmental, social, and governance (ESG) objectives, especially diversity and data security.

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