Page 1 of 4 Business simulation transforms Oracle Sales Managers When Oracle, the world’s largest enterprise software company, wanted to implement a complete training package for their sales managers across Europe, the Middle East and Africa (EMEA), they turned to Elgood Effective Learning to devise a suitable business simulation. Oracle wanted to address the fact that their sales managers across Europe needed better sales management training. Peter MacNaughtan, from the Oracle project team, explains, “There were many sales skills workshops, presentation workshops and the like, but when you appoint a new sales manager, whether through recruitment or promotion, he or she would ask themselves a range of questions like “What have I seen that works? What do I think is the right

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