The document "Oracle Modern Best Practice: Digital Business Processes for CX" outlines Oracle's approach to modernizing customer experience (CX) through digital processes. It emphasizes leveraging emerging technologies like AI/ML and cloud to optimize sales, marketing, commerce, and service interactions. Key topics include comprehensive sales cycle management, maximizing marketing campaign ROI, creating omnichannel commerce experiences, and enhancing customer service through proactive preventive maintenance and social listening. Oracle positions its products as enablers of data-driven decision-making and personalized customer interactions, aiming to drive radical improvements in CX processes.

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