1. Project One Case Study Liverpool Victoria LV= is one of the UK’s oldest and largest insurance companies. With over 5 million members and customers, it’s also the UK’s largest friendly society, with a proud heritage of doing right by its members. Heritage aside, these days, every insurance company is an IT company. Very little happens that doesn’t involve technology, so the desire to exploit the latest technical capabilities as a market differentiator is natural. Technology is increasingly what separates the success stories in this business from the also-rans. Why? This is the app-store generation and most insurance is sold and bought online. Customers expect good value, and a simple and clean handling of their problems or needs. They want access anytime and anywher

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