Case Study
Digital Transformation at Harrods
1. Project One Client Story Harrods Digital Transformation Harrods operates in the Luxury end of the retail market where offering customers the wow factor and a unique experience is key. For over 150 years, Harrods has had a rich heritage of driving service excellence through investment and innovation in the customer experience. Consequently, Harrods customers are extremely loyal. They are also widely spread throughout the globe and cannot always visit the flagship store in Knightsbridge, London. Therefore, growth via other channels, such as online, is critical. The percentage of international customers shopping online has grown steadily over the last five years. Offering the same experience across all channels, including online, and reaching out to those custom