Bupa, a leading multinational healthcare organization, aimed to become the world’s most customer-centric healthcare company by driving digital CX innovation through data. Faced with fragmented data from multiple sources, Bupa needed a technology partner to unify and manage this information securely within a regulated environment. Partnering with Tealium, Bupa leveraged Tealium’s Customer Data Platform to consolidate data, enable real-time insights, and deliver personalized, compliant customer experiences. This collaboration empowered Bupa to transform its data strategy and advance its mission of providing care at the moments that matter most.

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