Challenge Leading New Zealand supermarket chain, Countdown, has a firm commitment towards innovation that will enhance the shopping experience for its valued customers. With a focus upon providing the very best in choice, value and convenience, the retailer sought to ambitiously transform its enterprise to scale insight-led customer-centric growth. Yet, its existing tools weren’t sufficiently versatile, agile or scalable to empower the brand to forge a new era in retail CX innovation. Solution Looking towards the future, Countdown set out to transform the way data is used acrossevery facet of the business. The retailer recognised the need for a flexible solution to rationalise its tech stack, improve audience segmentation and accelerate conversions.

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