Building Products Manufacturer Lifts Margin 2.3 percent with Price IQ TM Executive vision and accountability at this leading building products manufacturer enabled the sales team to raise below-market prices with Zilliant Price IQ TM — an AI-driven price optimization solution — which resulted in widespread customer price acceptance, maintained purchase volumes, and a significant profit lift without compromising revenues. The Challenge Inconsistent and erratic pricing was preventing this U.S.-based and private equity-backed building products manufacturer from earning a fair margin on its products. This case study describes how the company used price optimization to achieve 130 bps of margin improvement while maintaining customer trust, and how the vice president (VP) of sales drove

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