CASE STUDY BUILDING MANAGEMENT IMPACT AND PRESENCE THE CHALLENGE Working in a market that has been recently deregulated, this major commodity producer suddenly found itself operating in a competitive environment for the first time. To meet this challenge, the business focussed on three areas: increasing efficiency, managing supply chain strategically (enabling them to deal with market fluctuations), and developing new commercially sustainable relationships with key suppliers and customers. The company identified four specific areas of underperformance: • Dysfunctional alignment and lack of direction amongst teams • A reluctance and inability to manage poor performance • Poor productivity and time management in too many places • Shortf

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