Client Case Study —Building Leadership Capability Build-A-Bear Workshop: Defining Strategic Growth Opportunities The Challenge: Build-A-Bear Workshop quickly became one of the most loved, fastest growing brands in America. When the financial crisis hit, virtually every retailer across the country faced enormous challenges to preserve same store sales. In the spirit of “a crisis is a terrible thing to waste,” Build-A-Bear Workshop decided to use the opportunity to chart a new direction for growth. The Solution: SPCI worked directly with Maxine Clark, Build-A-Bear’s Chief Executive Bear, along with her executive team and board of directors, to apply a set of tools and methodologies to evaluate the company’s strategic options for making the world’s most in

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