Client Case Study —Building Leadership Capability AT&T: Aligning Leaders to Drive Customer Loyalty The Challenge: AT&T’s Corporate University was given the charter to align the company’s senior leadership around a clear focus on the customer and employee engagement through their Leading with Distinction (LwD) Leadership Development Series. LwD3 was launched to improve employee engagement and define a new level of focus on the customer, standing on the shoulders of a previous initiative entitled One AT&T. The Solution: After laying the foundation through a three-day program for officers and senior managers, SPCI designed and delivered an innovative two-day program to 6,800 AT&T general managers around the world. Highlights from this program included: Cust

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