Building a Winning Reputation, On and Off the Court
Building a Winning Reputation, On and Off the Court
2 Pages2 3 1 Replacing Time-Intensive Coverage Reporting with Instant Insight Given University of Kansas’s place within college sports, the athletics department has a head start when it comes to brand awareness. And yet the challenges it faces are familiar to all programs. Before Meltwater, tracking coverage and building momentum on multiple storylines meant having one employee spend each morning searching for articles mentioning KU athletics, then cutting and pasting them into emails. It was a time-consuming task providing little insight into how to manage media attention and report on impact. “I was lucky to utilize Meltwater’s Media Intelligence platform at my former job and knew we needed that here,” says Todd Kober, Associate Athletics Director/Executive Director of Extern
