Meet the Canadian Football League The Canadian Football League (CFL) is Canada’s version of the NFL, with nine teams playing 18 games from June to November. Each year their championship, The Grey Cup, is Canada’s largest sporting and media event. This high-scoring league uses Meltwater to accurately report media ROI to leadership and event sponsors. Northern Stars sed dignissim risus hendrerit Meltwater Enables CFL to: Keep team and league officials up to date on trending storylines Create boardroom-ready reports showcasing program ROI Free up PR team’s bandwidth to focus on additional priorities Too Many Fumbles Before switching to Meltwater, the CFL was using a competitor’s media monitoring tool which produced incomplete results and had limited reporting capabilities

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