Embassy Theatre Case Study: Building a Patron-Centric Website with Ticketmaster's Blue Digital “The website that Ticketmaster delivered allowed us to provide a consistent patron experience across desktop and mobile, all with our own branding. We’ve seen traffic increase by 122% and a significant increase in Broadway subscription purchases.” - John Hughey, Marketing Director Challenge Embassy Theatre, originally built in 1928 as a movie palace, has since evolved into Fort Wayne, IN’s premiere go-to spot for concerts, Broadway shows, symphonies, family shows and more. With an eye toward the future, the Embassy team decided it was time to update their long-neglected website. During their search for a design agency, Embassy became frustrated by two recurring themes: high price tags and a tota

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