Building or refreshing a website is a complex, time-intensive process that benefits from a clear, structured approach. This guide outlines 10 essential steps—from planning and research through to post-launch support—mirroring the stages of building a house. Key steps include defining a sitemap, developing design and copy, setting legal and technical requirements, and testing thoroughly before launch. A “lockdown” phase ensures scope and cost control. The playbook also offers realistic time and cost estimates (e.g., £50K over 20 weeks), tips for smoother launches, and emphasizes that good planning and clear communication are critical to success.

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