University of Kentucky Case Study: Driving Ticket Sales With Ticketmaster Agency Services Challenge | Drive More Ticket Sales After an outstanding 2016 season for the University of Kentucky football program, UK was excited to build off that success to increase ticket sales in the 2017 season. But the team knew they’d need a bigger digital marketing presence to make it happen. Enter Ticketmaster’s in-house digital agency. Solution | Effective Fan Marketing UK partnered with Ticketmaster’s Agency to launch a season ticket football campaign in May, followed by a single-game ticket campaign in July. With access to the largest live event database in the world and powerful segmentation tools, Ticketmaster’s Agency helped UK reach more fans and better target their audience than ever before. Tic

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