University of Louisville Case Study: Turning Quality Leads Into Quality Ticket Sales with Ticketmaster Agency Services “I truly would not have been able to execute the number of campaigns that we’ve been able to without Ticketmaster’s Agency Services... and the most exciting thing is that they have been able to provide such strong numbers for us. And thankfully they provide dashboards that make the tracking and the results very clear and visual -- which allows us to show the results to more and more people internally. ” - Laura Clemente, Director of Digital Marketing Challenge With a stadium expansion opening this fall, the University of Louisville knew they needed to find new quality leads and targets if they wanted to keep their stadium full for the 2018 football season. Feeling their

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