Rice University - Ticketmaster “Ticketmaster's Data Analytics team has been tremendously useful and lucrative for us at Rice Athletics. We’ve used the detailed data append to increase sales of tickets, licensed merchandise and sponsorships, and just to gain a better overall understanding of our fans. I don’t think we’ve even scratched the surface of all the possibilities it provides. I’m constantly digging in the data to try and learn something new – there’s no question data analytics has been a game-changer for us.” - Paul Lockhart-Korris, Director of Business Strategy for Rice Athletics Challenge With six professional major league teams, 36 minor league and semi-pro teams and four college teams within the city, Houston is a competitive market to sell tickets, move merchandise and increas

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