Building a Go-to-Market Strategy and Implementation Plan
Building a Go-to-Market Strategy and Implementation Plan
2 PagesBuilding a Go-to-Market Strategy and Implementation Plan Navigant helped a leading Asian manufacturer expand its footprint into the building management system space October 8, 2018 Challenge A leading Asian manufacturer wanted to use its strengths in the air conditioning industry, as well as its electronics, software, and controls expertise, to expand its footprint in commercial buildings, specifically in the building management system (BMS) space. Solution Navigant Consulting, Inc. assisted by developing a long-term BMS goal for the client by assessing current business models, identifying key success factors, and assessing target geographic markets. The team benchmarked the client’s capabilities by identifying threshold and differentiating skills and comparing the client with different BM
