Case Study

Building a compelling associate journey at Lowe’s

Building a compelling associate journey at Lowe’s

Pages 4 Pages

Customer story Last year, home improvement spending hit all-time highs. One survey found that three out of four American homeowners have completed a home renovation during the COVID-19 pandemic. Lowe’s stores across the country saw high demand from customers looking to change up their living spaces. Transformation was underway behind the scenes at Lowe’s, too. Over the past year, they have re-envisioned their associate journey to ensure that the frontline has everything they need to perform their best on the job. “We’ve really adapted a mentality at Lowe’s that training is continuous,” says Jamie Furey, VP of Talent Management, Learning and Diversity at Lowe’s. “We believe that training has to be there at all the moments that matter. In retail, those moments are when you s

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