Case Study
First-class training for a world- class sales team at Etihad Airways
Customer story By Graham Cook, Manager of Commercial Performance, Etihad Aviation Group I’m just going to say it: Most professional training is boring. It’s often neither engaging nor relevant to employees’ everyday tasks. Training is often a check in a box, and any learning is forgotten soon after the training is complete. If that sounds like your company’s approach to employee learning and development (L&D), you’re not alone. Some of the biggest and most successful companies in the world treat training as an afterthought—and for our teams at Etihad Airways, we had a long way to go to get our training and development process up to scratch. Training eModules for our teams have long lived in our internal learning management system (LMS). While the eModules themselves