Full Circle Insights FullCircleInsights.com 650.641.2766 877.834.4001 Copyright © 2015 Full Circle Insights, Inc. All Rights Reserved. Build vs Buy? The True Costs of an In-House Salesforce Solution for Sales and Marketing AnalyticsTurbocharging Your Salesforce Data for Performance Your company is finding challenges in connecting the dots in your CRM. Salesforce is already a central part of your sales team’s business process, and now your company needs to gain insights on its lead lifecycle, funnel metrics, and marketing effectiveness. But the problem is in the data, specifically in automated lead tracking and attributing revenue to campaigns. With Apex code, developers can stretch the Salesforce platform and customize it, so it’s tempting to solve your marketing and p

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