This guide compares building a custom incentive compensation management (ICM) system versus buying purpose-built software. While spreadsheets and homegrown tools may seem cost-effective, they lead to complexity, errors, inefficiencies, and compliance risks. In contrast, buying a solution like Xactly offers automation, real-time insights, CRM integration, SOX-compliant audit trails, and transparency for reps. With up to 328% ROI (per Forrester), Xactly’s Intelligent Revenue Platform empowers organizations to align sales behavior with strategy, driving sustainable growth through smarter compensation planning.

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