Full Circle Insights FullCircleInsights.com 650.641.2766 877.834.4001 Copyright © 2015 Full Circle Insights, Inc. All Rights Reserved. MQL- vs Revenue- Based Campaign Calendar PlanningCopyright © 2017 Full Circle Insights, Inc. All Rights Reserved. Full Circle Insights | FullCircleInsights.com | 650.641.2766 | 877.834.4001 2 What IS Marketing’s Goal, Really? Marketers have long been tasked with the mission of driving leads and generating demand. With the advent of a sophisticated funnel framework, marketing goals moved from traditional awareness metrics (such as reach, views, and clicks) to a metric lower in the funnel: marketing qualified leads (MQLs). Moving the goal lower in the funnel was meant to tie the marketing team closer to revenue. However, with a more s

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