“Having Buick be the ?rst brand that consumers saw on their new iPad mini was a tremendous opportunity for us to raise awareness with the tech-savvy, early adopter audience. The iPad mini launch was one of the key technology events of 2012, and we were able to incorporate that excitement into our campaign for the new Verano Turbo.” - Craig Bierley | Director, Advertising & Promotions Buick/GMC at General Motors Buick Reaches Early Adopters of

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