BUICK LEASE RENEWAL INCENTIVE OBJECTIVE Buick had a considerable number of leases on their vehicles, with less than six months remaining. Its intelligence told them that many of these lessees were in danger of moving to another vehicle at the end of their term. The company wanted to create a practical gift that could be sent to each lessee to both thank them for their business and encourage them to renew with the Buick brand. STRATEGIC SOLUTION PowerStick proposed its patented PowerStick+ combination char- ger/flash memory device. On the flash memory would be stored information and specifi - cations of the new vehicle line-up, as well as financing packages available. The charger elements would be sufficient to provide a full charge to their mobile device. Furthermore, each PowerSti

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