BSH has a self-developed CRM system to support extensive CRM activities in the B2B sector. After developing a new CRM strategy for this sector, the question arose as to whether to expand the existing program or to integrate standard software. Customer BSH Bosch und Siemens Haus- geräte GmbH Industry Industry Company profile In the home appliances sector, BSH is the market leader in Germany and Western Europe, and one of the top manufacturer

Join for free to read