Case Study
ec4u bolsters CRM at BYK
A key step for BYK was to choose a standardized CRM system to manage its customers across several sites, regions, and business units. ec4u provided the precise methodology and technology to guaranty success of the global CRM@BYK initiative. Customer BYK Additives & Instruments Sector Chemicals / Industry Role of ec4u • Strategy & business consulting services • CRM assessment and quick wins • CRM strategy development • CRM process op