Case Study

Necessitated revision of the CRM strategy for sales

Necessitated revision of the CRM strategy for sales

Pages 1 Pages

Changed conditions in countries served by BSH resulted and its experiences led to the decision to revamp the CRM strategy for sales by introducing a self-developed solution that now used in specific areas. Moreover, the country divisions of BSH demanded an accelerated roll-in, especially with implementation of a CRM solution that would optimize the cost-benefit ratio. Customer BSH Bosch und Siemens Haus- geräte GmbH Industry Industy Company

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