Bringing Luxury Content To Life Challenge Case Study | Apparel The Vivienne Westwood fashion brand is distinctive and instantly recognizable: sophisticated pieces with an unexpected edge. The look is as unique as Vivienne Westwood herself. The digital marketing team strives to reflect her voice throughout their website. But their tools fell short of their aspirations. They wanted to be creative and inspirational, with content that vividly told their brand story, but resources like time, budget, personnel and technology were holding them back. Outsourcing site or content development to a third-party vendor meant content took too long to create, and it was never quite what they had in mind. The abyss between their creative vision and what development could produce was impossible to

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