CASE STUDY Bras N Things and Fluent Commerce. A Perfect Fit. fluentcommerce.com 1300 FLUENT (1300 358 368)Established in 1987, Bras N Things is Australia’s leading fashion lingerie retailer. With over 180 stores, the company’s mission is to empower women to feel beautiful from the inside out. Creating competitive advantage Although Bras N Things is renowned for its stylish, comfortable lingerie and exceptional customer service, the business knew that to stay competitive it needed to create a comprehensive omnichannel experience. Prior to engaging Fluent Commerce, Bras N Things offered only express or standard delivery options for customers shopping online. The change was driven by customer demand for more convenient shopping options, such as being able to buy lingerie online

Join for free to read