With steep and expansive costs, satellite broadcasting continues to negatively affect many clients. Specifically, they must attempt to justify one of their primary and long-standing marketing tactics – national dinner meeting programs. For this show, the client had simple sets, visual production, and satellite equipment costs taking up a majority of the marketing budget, even before discussing their target audience and core messaging. Often, the fixed satellite studio locations were creating excessive travel expenses because they needed to get the speakers on-set. There was a direct lack of flexibility for both the client and their speakers. Likewise, restaurant locations were unfortunately limited to only those that could deliver satellite programs. Considering this, the combination of

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