case study visit us www.parse.ly read other case studies www.parse.ly/resources Bloomberg achieves global growth by paying attention to local audiences To scale globally, Bloomberg starts local This business news site uses Parse.ly to understand what content connects with international audiences It’s safe to assume that the priorities and interests of a business reader in China and the U.S. aren’t exactly the same. But for Bloomberg, those differences weren’t obvious. Any meaningful information about their smaller international audiences in Europe, Africa, and Asia was drowned out by their large U.S. following. Business news provider Bloomberg achieved an ambitious internal goal to increase their traffic globally by growing their existing audiences abroad. By segmenting their t

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