case study visit us www.parse.ly read other case studies www.parse.ly/resources HelloFresh’s blog stands out in a market with too many cooks There are over 150 meal kit companies in the United States alone, according to Inc Magazine. In a market this saturated, brands need a way to prove they’re worth their salt. For global meal kit provider HelloFresh, content helps encourage home cooks to turn the dread of meal prep into an enjoyable evening routine. With recipes, tips, quizzes, and a newsletter, their blog FreshTimes creates an entire experience around dinnertime that gets customers excited well before they hit the preheat button. Content offers a way for HelloFresh to foster a unique and differentiated brand identity. “Although meal kits have subtle differences, ultimately

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