Company Seeks China Market Study and Entry Strategy Company Seeks China Market Study and Entry Strategy A soft home goods company wanted to sell its products in China and needed to identify the best entry strategy for the market. Company What began with a single blanket more than twenty years ago has turned this company into the largest designer, producer, importer, and marketer of premium quality blankets, throws, and soft home goods in the United States. The company now supplies top retailers around the globe. Challenge The company was considering a major strategic move to sell its products in the China market. It was looking for a thorough understanding of the market and the competitiveness of bedding products in China, particularly fleece products. The company wanted to identify the be

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