“The promotion was successful in execution because the viral campaign proved to be a very cost- effective alternative to a television campaign.” // campaign manager About Client Bruster’s Ice Cream has over 150 ice cream flavors, of which 24 are on hand every day at your local shop, and experiences annual peak selling periods during spring when fans need a cool treat. What started in Pennsylvania in 1989, is now a favorite go-to treat in multiple states and countries. www.brusters.com “Treat Yourself” Brand Goes Viral “Treat Yourself to a Hawaiian Cruise for Two! A microsite was created to collect email addresses and enter ice cream lovers into a contest, with the Grand Prize being a Hawaiian cruise for two people. Secondary and tertiary prize winners also scored free waffle

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