About Client Located 30 minutes south of Memphis, Tunica is The South’s Casino Capital. The Tunica Convention & Visitors Bureau attracts vacationers to the eight world-class casinos, 5,000 luxurious hotel rooms, fine dining restaurants and buffets, headline entertainers, award-winning museums and much more in Tunica. www.TunicaTravel.com Take a Sick Day The Situation The Tunica CVB hadn’t actively marketed in Memphis but wanted to re-engage those close to home with the Tunica brand. In partnership with CS2 Advertising, we created a fun campaign to deliver messages to people on the street. The overall campaign also included six weeks of TV, three weeks of radio, four weeks of online advertising and social media efforts. Team of Doctors A brand ambassador team of doctors an

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