Case Study

Big data insights boost revenue and upsells for international energy firm

Big data insights boost revenue and upsells for international energy firm

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Octego Big data insights boost revenue and upsells for international energy firm About the Company Octego is an energy consulting firm that provides professional energy management services in the UK. The Challenge Renewable energy is a $480 billion global industry that is growing exponentially. So is the case for UK-based consulting company Octego, a professional energy management firm that brings data and analytics to energy efficiency in the B2B market. A relaunch in 2015 set the stage for a new vision and an aggressive growth plan for their future. As such, Octego realized that their new business model would only succeed with a more comprehensive sales platform. Nick Wood, Technology Director, explains Octego’s struggles and how science and analytics completely transformed their sales.

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