The role of the real estate agent is continually changing, and agents need to evolve with it. Steve Harney of Keeping Current Matters spoke at our annual conference and shared how agents can rise to the challenge and become much more than just an average real estate agent. Beyond the Average Real Estate Agent: 5 Powerful Battle Tips from Steve Harney 1 2 3 4 5Keep Your Value Proposition Unique Rebuild Trust with Great Content What differentiates you from your competition? It is critical that your value proposition is unique. People want a trusted advisor who understands what’s happening in the market--not someone who sends them cherry pie recipes or music trivia. “My attorney doesn’t send me chocolate chip recipes,” says Harney. “Because that’s not what they want me to believe th

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