Case Study

BETTER SERVICE LEVELS INCREASE LOYALTY

BETTER SERVICE LEVELS INCREASE LOYALTY

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BETTER SERVICE LEVELS INCREASE LOYALTY PEGA TECHNOLOGY PROVIDES DIGITAL ENTERPRISE SERVICE BACKBONE VISION Earning the Right to be the First Choice Royal Bank of Canada (RBC) sought to drive their “customer first” mission while meeting the ever changing needs of their customers. Several internal studies supported the working theory that loyalty was a key driver of growth. As a result, RBC focused on making it easier for their customer request

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