16% increase in booked meetings HG Insights Case Study - BetterCloud Uses Technographics to Find Accounts with a 2-3x Higher Selling Opportunity To see how HG Insights’ Technographics can help grow your business, visit hginsights.com Copyright © 2019 HG Insights. All rights reserved. Background Bett erCloud is the fi rst SaaS Operations Management platform, empowering IT to define, remediate, and enforce management and security p olicies for SaaS applications. Challenge The ability to provision, administer and secure multiple SaaS applications from one central location using BetterCloud software is a tremendous value to IT managers. BetterCloud knows that the more SaaS products IT has to manage, the more valuable their solution becomes to both the IT managers they serve and their

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