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Cross-Selling & Up-Selling Explained

Cross-Selling & Up-Selling Explained

DemandFarm
Pages 2 Pages

Cross-selling is the process of satisfying the additional needs of customers that the primary product is unable to fulfill. In other words, it means encouraging customers to buy complementary products with their purchases, increasing the overall cart value. What is Up Selling? End goal of upselling means driving more revenue & increasing Customer Lifetime Value not by introducing new products but by increasing the size or quantity of the initial purchase decision, but by selling a higher-end tier of service to the customer with more features, add-ons and integrations.

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