Cas e S t udy 1 C A S E S T U D Y As a glob al le ader in cus t omer e xperience in t he gaming ind us try , Be t ss on Gr oup h as been r ecogniz ed as t he C us t omer Service Oper a t or o f t he Y e ar f or f our cons ecutiv e y e ar s a t t he E GR Oper a t or A w ar ds . W it h mor e t h an fiv e dec ade s o f e xperience and 600,000 ac tiv e cus t omer s , Be t ss on Gr oup is one o f t he w orld’ s l ar ge s t gaming or ganiz a tions , wit h pl ans t o f urt her t his gr o wt h. Mo tiv a t ed b y a vision ‘t o pr o vide t he be s t cus t omer e xperience in t he ind us try ’ , Be t ss on Gr oup kne w it h ad t o s t a y ahe ad o f cus t omer e xpec t a tions b y in tr od ucing an a ut om a t ed s elf-s ervice s olution. T o be tt er mee t it s glob al cus t omer s ’

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